It's not easy being green, but more ready to do so

Companies seek to create compelling narrative to reflect their efforts to improve environment

Carbon offsets are still considered by some just a good way to burn money, whether they are energy-efficient modifications or emission-slashing wind and solar farms.

But a growing number of individuals and companies in China are now looking at such expenses in a different light. They are taking steps to manage their greenhouse gas emissions, reducing their climate impact while creating a compelling narrative that features ways to increase business opportunities and brand value.