Shirt deals getting richer

The English Premier League and Spain's La Liga led a $130 million rise in shirt sponsorship deals for Europe's top championships last year, according to a report released on Tuesday.

After booming television rights, outfit sponsorship has become a valuable new source of income for top European clubs, some of whom now even put company names on their socks.

The United Arab Emirates has become the main spender in getting its name on soccer shirts.