People speak from the heart through traditional scrolls
Chinese netizens are posting New Year's scrolls online to salute President Xi Jinping, according to People's Daily's overseas edition.
A netizen using the name Tianyaduomei initiated the activity in December on the website of China Central Television. The goal was to collect 2015 New Year's scrolls for Xi. The activity has received many "likes" by netizens. Through the end of January, the main online post had received 300,000 visits.
Chinese traditionally post Lunar New Year scrolls on their doors for Spring Festival. On New Year's Eve, red scrolls appear around doorways, and red paper-cuttings are displayed as window decorations. Scrolls are decorated with characters and sayings to bring happiness and good fortune - for example, the Chinese character fu, which means blessing and happiness.