Fitness market on the fast track

Wearable products see growth as more Chinese people embrace healthier lifestyle

Garmin Ltd, the world-leading manufacturer of GPS navigation and wireless devices, made its first foray into China in the automotive market. However, two years later it changed gear, finding immense potential in fitness and wearable products.

Zhou Ziyao, Garmin China's managing director, says the company did not initially believe the fitness and wearable products market in China would offer much potential for rapid growth as wearing watches was not even that common in the nation.