Firms come together to promote family values

Corporate giants do their bit to 'bring happiness home' during Spring Festival

Companies from home and abroad are beefing up efforts to help Chinese people in need celebrate the most important annual family reunion festival, the Chinese Lunar New Year, happier and easier.

PepsiCo, one of the world's leading food and beverage companies, has launched a campaign in cooperation with the China Women's Development Foundation ahead of the Lunar New Year aimed at encouraging Chinese youngsters to value family and friends during the upcoming holiday.