Growth slows for fast-moving goods

Lower-tier cities will be focal point for expansion this year

The fast-moving consumer goods market recorded slower growth last year, although momentum picked up in fourth-tier cities.

The FMCG sector expanded 5.4 percent last year, much lower than the 7.4 percent rate in 2013, according to a report by consultancy Kantar Worldpanel. The deceleration signals that the FMCG market has entered a new phase characterized by growth rates of 5 to 6 percent, said the report.