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Wanda expands Atletico brand

By Emma Glez | China Daily | Updated: 2015-02-12 07:47

Dalian Wanda Group Co is looking to expand the reach of Spain's Atletico de Madrid, the soccer club brand it partially owns, in China this year.

The company, which controls the nation's biggest property developer and largest cinema chain, is considering official stores to sell club merchandise at its Wanda Plazas, aggressive promotions on Chinese social media platforms and through soccer academies in China, said sources familiar with the development.

Dalian Wanda is planning to set up 200 official product corners in its shopping malls, Miguel Angel Gil Marin, the chief executive officer of Atletico de Madrid, said during a presentation to club members on Tuesday. Dalian Wanda, however, declined to comment on the news.

Wanda expands Atletico brand

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