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Winemakers still keen on Chinese market

By Mike Peters | China Daily | Updated: 2015-02-05 08:39

China's clampdown on extravagance and corruption has been a dark cloud for makers of most luxury goods, but a new report suggests winemakers are seeing a big silver lining.

"To start with, there are 37 million Chinese who will reach drinking age in the next five years," says Guillaume Deglise, CEO of Vinexpo, the world's biggest international wine and spirits exposition.

"That's more than the population of Canada. Also, the middle class in China is growing by millions, despite the recent economic slowdown. Finally, per-capita consumption of wine in China remains very low - 1.4 liters in 2013 compared with 12 liters in the United States. So the growth opportunity is definitely in China and the Asia-Pacific."

Winemakers still keen on Chinese market

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