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Euro Disney nightmare for investors

By Reuters | China Daily | Updated: 2015-02-05 08:37

When Edith Zemirou bought Euro Disney stock more than two decades ago, she expected a decent return and her own small share in Mickey Mouse magic.

In 1989, the Walt Disney Company announced a public share offering of its young European arm. It was the continent's largest-ever IPO to that point and analysts said Euro Disney stock promised "good long-term returns".

Zemirou bought in, and has regretted it ever since. Her original 1992 investment would have lost 95 percent of its value by now. "It's too bad they didn't give us paper share certificates," said the grandmother and former high school principal, who still has 100 shares worth about 3 euros ($3.4) each. "At least we could have framed them, as souvenirs."

Euro Disney nightmare for investors

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