Lijiang cools a passion for sexy ads that lure visitors

Lijiang, an ancient town nestling amid a picturesque mountain landscape in Yunnan province, is to curb the use of vulgar publicity stunts related to sex that are used to promote tourism.

During the ongoing annual session of the Yunnan legislature, Zhang Zejun, the mayor of Lijiang, said a campaign has been launched to tackle the spread of vulgar advertisements used to lure visitors.

Designated a UNESCO World Heritage Site in 1997, Lijiang, known for its mild temperatures and harmonious fusion of ethnic groups, receives tens of millions of visitors annually.