Better protection sought for cultural market to survive

Ma Wuyi, a political adviser of the Municipal Committee of the Chinese People's Political Consultative Conference, called for better protection and promotion of Beijing's traditional culture, especially its time honored brands, in an interview with China Daily.

Ma, 62, is the general manager of Rongbaozhai, an enterprise with a history of more than 300 years. The business, which markets painting and calligraphy, is one of the best known cultural brands in Beijing.

She suggested that Beijing should strengthen supervision and management to ensure a prosperous and well ordered cultural market environment, which she said is crucial to the survival and development of time honored brands.