Companies compete across borders as world goes digital

The digitization of the world is redefining industry boundaries and up to 90 percent of Chinese executives are actively looking for cross-border growth powered by e-commerce, according to Li Gang, chairman of Accenture Greater China.

"With its explosive growth of the mobile Internet and smartphones, China has the largest digital population in the world, with more than 600 million Internet users and 500 million mobile Internet users," said Li.

The popularity of third- and fourth-generation telecommunications networks means that Chinese consumers' lives are increasingly digital. They engage in mobile shopping anytime and anywhere, use social media to make their voices heard, switch among multiple screens, experience seamless shopping in both online and offline channels and are more willing than ever to change suppliers if their experience with one falls short, he said.