Nation's ad sector on the fast track

ZenithOptimedia forecasts that advertising expenditure on the Chinese mainland will grow 10.5 percent in 2015 to 311 billion yuan ($50.7 billion).

The growth rate will be 2.1 percentage points lower than we forecast last September, with small downward revisions recorded across many regions of the world.

The Chinese government continues policy implementation to drive inward growth, although key global economic factors - coupled with cautiousness about local economic considerations such as slowing manufacturing and weaker property investment - are lowering expectations for 2015.