Infiniti continues with positive outlook and localized strategy

Infiniti will further localize its development in China in response to the Chinese government's economic transition and innovation driven policies, said a senior company executive.

"We will deepen our localization strategy in the key areas of brand, product, production and management," said Daniel Kirchert, managing director of Infiniti China and president of Dongfeng Infiniti, at the Future Forum inaugural summit in Beijing on Jan 20.

"The brand will further communicate the 'Gan Ai' family brand spirit and establish emotional resonance with young-minded premium consumers," he said.