German company counts on brand to lure top people

Evonik Industries, a leader in specialty chemicals, says it will continue to strengthen its employer brand and offer unique attractions to top talent in China.

The German company, which has carried out employer brand-building projects for more than a decade, has maintained a 7 to 8 percent staff turnover rate annually, which is 3 or 4 percentage points lower than the industry average.

It is also seeing an increasing number of new graduates and experienced professionals submitting job applications, amid the growing popularity among top talent in recent years of jobs in state-owned companies and government.