Lush 'mooh' echoes from Swiss Alps to Qingdao

Rolling hills, lush green meadows, crystal clear lakes, snow-capped mountains and crisp clean air frame the land where the happiest cows in the world graze. Switzerland is world renowned for its dairy industry. In fact, Swiss cows have the highest grass-to-feed ratio in all of Europe, and typically live three times longer than cows in the US. Furthermore, the use of hormones is strictly banned in the country.

Recognizing growing demand in China that goes hand in hand with Swiss products' solid reputation in the country, the association of Swiss dairy farmers (Nordostmilch) - through its dedicated brand for international products "Swissmooh" - identified Qingdao as the starting point for its brand awareness campaign and expansion.

"In China, It is important for us to generate trust by informing our customers that our products are produced entirely in Switzerland under the highest quality standards and that we control the entire value chain," said Rene Schwager, managing director of Swissmooh.