New twist for British fashion by HK company

The 205-year-old heritage luxury brand Gieves & Hawkes from the United Kingdom has been given a modern and international twist since its acquisition by Chinese investors in 2012.

The fashion wear has started to look younger, but the UK gentleman's touch nevertheless remains with the design, company officials say. Creative director Jason Basmajian says it is like "speaking an international language but keeping the accent British".

Such a feat is not easy to achieve because it requires great understanding of the essence of British taste and international consumer demand, but Basmajian says it is done by balancing style with fashion, dressing a gentleman without sticking to any specific stereotypical design.