Foundation to protect age-old brands

Baiyunshan sets aside $4.83 m to increase consumer awareness through promotions

One of China's leading pharmaceutical companies is pumping up to 30 million yuan ($4.83 million) into a new non-profit foundation to promote time-honored Chinese brands among young people.

Guangzhou Wanglaoji Great Health Industry Co Ltd, a subsidiary of Guangzhou Baiyunshan Pharmaceutical Holdings Co Ltd, says the new body will promote the country's most traditional and famous brands in top universities.