TV makers seek new channels as viewers tune out

Producers face challenges as mobile devices proliferate and a weak property market hits appliance sales, reports Wang Zhuoqiong.

The television market in China faded last year, despite expected strong growth in the high-resolution 4K TV sector in 2015, according to an industry survey.

The popularity of mobile devices among consumers caused a significant contraction in TV sales. According to the 2014 Flat TV Consumption Report and Forecast for 2015, released by the China Electronics Chamber of Commerce, about 22 million flat TVs were sold by retailers in the second half of last year, resulting in full-year sales of 42 million sets.