2015 C-NPS: Rating the power of consumers

China Net Promoter Score uses international approach to rank perceptions on vast range of brands

The China Brand Research Center and its affiliated institution Chnbrand have released an ambitious survey covering more than 5,000 major brands in 129 industries.

Known as the C-NPS, it is the first of its kind in China. The independent report was funded by the Ministry of Industry and Information Technology of the People's Republic of China.