Market leader on cultural crusade

Buying a piece of furniture from Nanaholy comes with a free history lesson

Jin Zhangxi, the chairman of Nanaholy Furniture Group, likes to think he offers his customers something a little special. The items he sells are not just pieces of furniture, he says, they are cultural symbols.

Based in Yiwu, a city in Zhejiang province, Nanaholy is China's largest rosewood furniture manufacturer in terms of output value.