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Spring in the air for food imports

By Meng Jing | China Daily | Updated: 2015-01-10 08:24

The growing appetite for high-quality products and the convenience of purchasing goods online are expected to generate a huge demand for imported food products, as Chinese shoppers start stocking up ahead of the upcoming Spring Festival, also known as the Lunar New Year.

Major e-commerce platforms have already been preparing for the busy season and have started to offer a wide range of imported selections from this month onward with an eye on the 2015 Spring Festival, which falls on Feb 19 this year.

"Based on our sales performance during the pre-Spring Festival season of the past two years, we believe that a large number of consumers will do their festival shopping online.

Spring in the air for food imports

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