Talent crunch still a majorbugbear for online firms

With Chinese businesses increasingly focusing on mobile and social consumers, they have often found it a tough challenge to address the issue of talent gaps.

There is no doubt that for businesses in China today, all roads lead to digital. PwC's 17th Annual CEO Survey found that 85 percent of Chinese CEOs cite technology as the primary force shaping their business.

And more than anywhere else, it sees mobile and social technologies characterizing what it means to be digital in China. These investments have been driven by a desire to go where the customer is.