Customization personifies printing

The past year marked a reversal of fortunes in the calendar industry.

Traditional calendar makers, who have long dominated the market, are languishing, while customized calendar websites are thriving after years of struggling.

Declining business was evident at two major calendar wholesale markets in Guangdong's provincial capital Guangzhou when China Daily visited in December, while customized printer Yofus.com's staff worked overtime to fill the onslaught of orders.