Culture industry must get creative about copyrights

Globalization and new media require innovative ways of protecting intellectual property rights in China's cultural and creative businesses, said industry insiders at the sixth Forum on Chinese Ethnic Cultural Industry Development.

The forum was held on Dec 28 at Communication University of China in Beijing, the first time that it joined hands with a university.

The forum theme was international communication and the improvement of legal systems, and it attracted around 100 delegates, including scholars, lawyers, government officials and executives from cultural companies.