Tills ringing in toytown where traders see huge opportunities

Jingle bells rang in the air and the sparkling decorations in many shop fronts clearly indicated Christmas was truly a joyous occasion in downtown Guangzhou.

One of the most festive thoroughfares in the South China metropolitan city is Yide Road, an old street well-known for its wholesale toy outlets.

Life-size Santa Clauses and reindeers dotted the sidewalks to attract people into the stores where you can find any number of seasonal gift ideas - from fluffy stuffed toys to remote- control toy planes and cars, and all sold at reasonable prices.