Samsung calls in experts to halt flagging numbers

Analysts expect electronics giant to lose China top spot early in 2015

Samsung Group, the South Korean electronics giant, plans to send more than 120 company experts to China in 2015 to stimulate its flagging smartphone business in the world's top consumer electronics market, according to media reports.

The company's operations in China are controlled by its key affiliate Samsung Electronics Co, but South Korean newspaper The Chosunilbo has reported that analysts consider it is now only matter of time before it loses its crown as the country's No 1 smartphone vendor.