Selling salzburg

The president of the longtime festival aims to attract more Chinese visitors through promotional events in the country. Chen Jie reports.

Helga Rabl-Stadler, president of the Salzburg Festival, finds fulfillment in working with world-renowned musicians every summer - and also in chats with taxi drivers.

"We have the best baroque operas this year, Mrs President," a taxi driver once told her. Another driver complained: "Why did you make this opera? I heard it last time. It was not that good."