Glimpses of growing city markets, reinvention

By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world.

Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book is a resource for business leaders and marketing managers who want to optimize their company's value by picking the top global urban markets in which to invest. It is also a valuable reference for political and civic leaders of global cities who must foster economic growth by attracting investment from multinational corporations.

Throughout the book, leading international marketing experts Philip and Milton Kotler make a compelling case why the future of marketing must focus on top global cities and their metro regions.