Marketing outreach for visa-free Chengdu

Chengdu authorities continue to explore new ways to promote the city on the international tourism landscape.

More than a year after launching a 72-hour visa-free policy, they rolled out a range of promotional campaigns and new products to boost inbound tourism and eventually develop into an international travel destination.

The visa policy that took effect in September 2013 allows citizens from 51 countries to spend three days in Chengdu if they have valid third-country visas and flight tickets to onward destinations.