Crowdfunding project with a difference

Every modern business idea is having to work hard to use the Internet to grow, but for some traditional sectors, adopting new technology can be confusing and potentially disruptive.

Arguably the sector that has been most affected by the Internet is retail, with e-commerce changing the way people not only shop, but live. The same is true of the finance sector.

One of the best examples that straddles both those sectors is JD Finance, the finance business unit of China's largest online direct sales company JD.com Inc, which had launched a crowdfunding project to help reduce property.