Tapping Internet-savvy buyers

Survey: A changing sales pitch as buyers do their own research

The growing use of online information by consumers has profoundly changed the car buying process in China, bringing both opportunities and challenges for automakers, a recent study found.

The joint survey by global market research company Nielsen and China's automobile website Autohome in November found consumers are making decisions faster, indicating that automotive brands cannot afford to lose any opportunity to engage with potential buyers.