Agents set to raise the bar for seasoned outbound travelers

Custom-designed packages become the norm due to growing demand

Travel agencies and tourism service providers are having to raise the bar in developing some more sophisticated products and packages for China's growing number of seasoned travelers.

Li Mengran, public relations specialist at Beijing UTour International, says it has become a lot more challenging to satisfy repeat customers who have become accustomed to visiting countries, such as the United States, for instance.