Glimpses of new rules and ambitious tycoons

Sales and service are being radically redefined by the biggest communications revolution in human history. In today's technology-driven world, online content can be targeted to reach and win buyers one at a time, thus replacing yesterday's outdated, scattershot approach to sales and service. The book details the proven strategies and tools that business leaders can use to connect effectively with their customers and grow their organizations.

Written in the author's straightforward style, the book explores the new rules of sales and service, including:

1) Authentic storytelling sets the tone