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Exotic appeal of Africa

By Wang Chao | China Daily | Updated: 2014-12-13 08:01

But not enough done to draw Chinese visitors.

Grand animal migrations and exotic tribal dances used to exist only on television for the Chinese. But with the burgeoning of the middle class in recent years, more are eager to turn that African dream into reality.

Most Africa countries are yet to have official figures for tourist arrivals, but the few that have show sharp growth in the number of Chinese tourists. South Africa was China's fastest-growing outbound market in 2013, with a 68-percent increase over the previous year, and this growth is set to continue over the next five years. The number of Chinese tourists who visited Kenya last year reached 37,000.

Exotic appeal of Africa

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