Yum trims full-year outlook as sales ebb
By Wang Zhuoqiong | China Daily | Updated: 2014-12-11 07:09
Yum Brands Inc on Wednesday lowered its full-year profit forecast, hurt by slower-than-expected sales recovery in China following a food safety scare in July.
According to industry sources, this is the second time this year that the company, which operates Pizza Hut and KFC restaurant chains, has revised its earnings estimates due to the food safety scandal, and is something that could hurt it for a longer period.
The company had earlier this month indicated that its full-year same-store sales in China would decline by a mid-single digit figure. Yum said the recovery in sales has been much lower in China than anticipated. It had earlier cut the forecast to 6-10 percent from at least 20 percent earlier.
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