Promote college quality, not vanity
Promotion films may be the best medium to attract students to a college. But the films should focus on the faculties and characteristics of the college, rather than merely showcasing "good-looking" students, because colleges are neither platforms for fashion shows nor beauty contests, says an article in China Youth Daily. Excerpts:
Many colleges are reportedly exploiting their most "beautiful" female students as an advertisement to attract students to enroll in their institutions.
A college is an integral part of society; it is not different from other educational institutions. There's nothing wrong in launching enrollment campaigns on the Internet. But is it necessary to turn college admission into an entertainment show? Wouldn't that undermine a college's more important characteristics such as teaching quality, research facilities and campus culture?
