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Founder of cosmetic application targets 10 million users next year

In an age when China's Internet sector is already being dominated by multi-million dollar giants such as e-commerce conglomerate Alibaba Group Holding Ltd, it is becoming increasingly difficult for entrepreneurs to start something from scratch and build it into the next industry heavyweight.

However, anything to do with smartphones looks like offering one of the most potentially lucrative directions as the devices continue to find their ways into the everyday lives of millions of Chinese - a fact not lost on Liu Di.