Fanning the flames of a burning hot market for movies

The billowing publicity surrounding a forthcoming romantic comedy reaffirms the role fans can play in blowing away the box office.

Miss Granny - a remake of a South Korean blockbuster by the same English title about a 70-year-old who becomes 20 again after getting her photo taken at a magic studio - stars Taiwan actress Kuai Ya-Lei. But its real appeal comes from Beijing singer Lu Han.

The 24-year-old heartthrob set a record on Monday when the film's theme song, Our Tomorrow, got more than 1 million clicks within 47 minutes after it was posted on the Web portal QQ.