Retail takes on a whole new experience to attract buyers

Shoppers are being tempted by an altogether more sophisticated offering, reports Wu Yiyao in Shanghai.

Despite the surge in online shopping in China, industry experts said there is still massive ongoing investment in commercial shopping space, as developers remain convinced that consumers will remain attracted to brick-and-mortar stores.

According to the latest estimates from Knight Frank, the global real estate consultancy and services provider, the combined floor space of all commercial shopping complexes in China will be 430 million square meters by 2016 - the equivalent space of 1,800 Bird's Nest stadiums.