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Chinese shoppers boost Black Friday sales in US

By Lian Zi in San Francisco | China Daily | Updated: 2014-12-03 07:10

The future of the Black Friday shopping event appears to be online, with Chinese consumers playing a larger role.

The latest figures on the United States retail phenomenon show sales in the country declined about 11 percent compared with 2013, according to the National Retail Federation. Online sales, however, were up 14.3 percent, according to IBM Digital Analytics Benchmark.

The NRF reported that 33.7 million people went shopping in the US from Thanksgiving Day through to the following Sunday, 5.2 percent less than 2013.

Chinese shoppers boost Black Friday sales in US

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