Localization is path to success in Europe
By Zhang Chunyan | China Daily | Updated: 2014-12-02 07:13
Jobs | Zhang Chunyan
For Chinese companies that operate in Europe, localization (hiring local employees, localizing products and services, complying with local regulations and understanding local culture) is crucial for success.
As every market is unique, it is essential to be open to understanding the specifics of each market.
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