Students to help UK firms break into Chinese market

Chinese students studying in the UK are to be recruited by a government agency to help British companies enter the Chinese market.

Exports agency UK Trade and Investment on Tuesday launched the Great Ambassadors China program under which Chinese-speaking students will liaise with companies in Britain, helping them to understand the language, culture and the way business operates in China.

UKTI selected China as the target market for its pilot project because of the 70,000 Chinese students currently studying in Britain, the largest demographic group of overseas students in the country.