FIFA's tattered reputation 'will take years to rebuild'
By Associated Press in Belfast, Northern Ireland | China Daily | Updated: 2014-11-27 06:49
FIFA secretary-general Jerome Valcke acknowledged on Tuesday "it will take years to rebuild our reputation" following the World Cup bidding corruption investigation.
But Valcke insisted Sony and Emirates airline are not ending their FIFA sponsorships to protest allegations of bribery and favor-seeking that have engulfed world soccer in the four years since Russia was awarded the 2018 World Cup and Qatar was voted the 2022 host.
Emirates has already announced it is not renewing its sponsorship and Valcke said he "would be surprised" if Sony extended its deal, which expires at the end of this year.
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