Originality drives new season of TV series

While provincial satellite channels are draining their brains for program ideas to meet the audiences' growing needs for entertainment, China Central Television believes in another function of TV shows - social responsibility.

Though they often look serious, these CCTV productions have a way to win audiences. One of the good examples is Inventors' Dream Workshop.

After its well-received run on CCTV's science-and-education channel last year, the program has now successfully launched its second season, which started airing weekly on the same channel on Nov 21.