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WeChat turns to students to expand its presence in US

By Bloomberg | China Daily | Updated: 2014-11-26 06:43

WeChat, one of China's most popular mobile-messaging applications, is turning to thousands of students studying in the United States to spread its usage across the country.

One of those is Xiaoxing Han, who graduated last year from Michigan State University. Han, 25, introduced her off-campus church to WeChat, which is owned by Chinese Internet giant Tencent Holdings Ltd. Now about 15 fellow members are using WeChat to stay in touch with friends and to alert the 4,000-strong Chinese community about church events.

"WeChat has everything," said Nick Setterington, director of international ministries for University Reformed Church in East Lansing, Michigan. "Maintaining personal communication with the international community through WeChat has helped me stay in touch with people better."

WeChat turns to students to expand its presence in US

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