New Asian wealth leads to 'strategic' charitable giving

As Asia grows its wealth, more people want to give back to society but in a strategic way.

This is according to business research group Economist Intelligence Unit, which recently published a report commissioned by European bank Credit Suisse titled The Road Ahead: Philanthropy's Evolving Role in Asia.

Its researchers found that the region has a long tradition of charitable giving based on cultural, religious and social responsibilities but that has tended to be on informal.