Competition gives a taste of real life

John P. Bilbrey, president and chief executive officer of The Hershey Company and chairman of Enactus, believes that the Enactus global business model competition is a great learning environment for students.

The competition attracts thousands of college students and company executives each year.

"Their interactions are not only with other students and their sponsors but also with executives and academics, so there is a whole group of people that come together to assist these students in thinking about their different entrepreneurial activities," Bilbrey said.