We Media 'offers limited openings'

Faced with the age of "personal technology", in which new social communication channels via micro blogs, WeChat or other platforms have brought changes to people's lives and work, many innovators and entrepreneurs are looking to mine several promising fields.

But some employment experts have said that such new channels or so-called "We Media" offer limited job opportunities. These opportunities involve certain industries and are restricted to a few cities.

Zhang Jiawei, 29, switched jobs from a private financial news website to the public relations department in a large State-owned enterprise in Shanghai in July 2013, taking a step forward in his career with better pay and prospects.