All the world at the Shanghai fair

Success of children's books gives global publishers a good tale to tell

China's vibrant publishing market has attracted a surging number of foreign publishers to the country to trade rights, showcase their creative content and exchange views with their Chinese counterparts.

Such high level of interest is particularly present in the children's book market, a fast-growing and significant segment, and more exchanges took place during the three-day second Shanghai International Children's Book Fair that started on Thursday.